AstheInternetpropagatestovirtuallyallpopulations,theculturelimitedtoaspecificfandomspreadstoall Internetusers,creatinganewera.Thisenvironmentchangesthetraditionalattitudeofthecelebrityindustry's goodsmarkettowardsfandom.Thismarketentersintothedemand-centeredstageinwhicheverythingis drivenbythecustomer'sdesires,andaltogethercompaniesaremovingtowardcustomerorientationtoprovide consumerswithmaximalvalueInthispaper,wedrawuponcustomerexperiencemanagementtheoryto derivecrucialantecedentsaffectingwidespreadacceptanceofcelebritygoods.Theresearchmodelisdeveloped firstlytoidentifywhataretheappropriatevariablessuitabletothecelebritygoodsmarket,andthen subsequentlyextracttheantecedentvariablesaffectingthesecustomerexperiencevariablesfromthequality perspective.Empiricaltestingisconductedwithatotalof282questionnairesgatheredthroughwebandoffline person-to-personcontact.TheresultsverifysignificantcausalityrelationshipsamongthevariablesincludingP2P qualityattributesandextractedexperiencevariablessuchaspeacefulnessandmomentoftruthimpact.The resultoffersusefulinsightintotherelativelynewfieldoffandomeconomyandthecelebritygoodsmarket.